Monday, March 05, 2012

Wiki describes how to spot fake review sites

Today, Google passed along (to its own account users at sign-on) a link for consumers as to how to spot a fake review site, from Wikihow, link here.
The issue here is sites that offer comparisons, with numerical ratings, of various products or services in a particular category.  But in most cases the reviewers have not actually handled or used the products and have been compensated to list them. 

There’s some technical language here about tracking codes.  You could probably have suppressed them in your browser, given all the improvements for DNT.

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